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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2013.Edition: 4th edDescription: xxv, 635, [118] p. : illISBN:
  • 0131201158
Subject(s): LOC classification:
  • HD69.B7 K45 2013
Online resources:
Item type: E-books
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Holdings
Current library Collection Call number Status Date due Barcode Item holds
MAIN LIBRARY Online Resource Non-fiction HD69.B7 K45 2013 (Browse shelf(Opens below)) Not for loan MAIN07051079
Total holds: 0

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