Strategic brand management : (Record no. 16122)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00670pam a2200169 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 970610s1998 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0131201158 |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69.B7 |
Cutter number | K45 2013 |
100 1# - MAIN ENTRY--AUTHOR | |
Author | Keller, Kevin Lane, |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management : |
Remainder of title | building, measuring and managing brand equity / |
Statement of responsibility, etc | Kevin Lane Keller. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Upper Saddle River, N.J. : |
Name of publisher | Prentice Hall, |
Date of publication | c2013. |
300 ## - COLLATION | |
Pagination | xxv, 635, [118] p. : |
Other physical details | ill. ; |
650 #0 - TRACINGS | |
Main Subject | Mass Communication |
Subdivision (2nd) | Marketing Management. |
Subdivision (1st) | Advertising |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
URL | /cgi-bin/koha/opac-retrieve-file.pl?id=604289ca50d04d6b4d3c6e6442be897a |
Link text | Click to download ebook |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | E-books |
Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | MAIN LIBRARY | MAIN LIBRARY | Online Resource | 05/05/2007 | HD69.B7 K45 2013 | MAIN07051079 | E-books |