Strategic brand management : (Record no. 16122)

MARC details
000 -LEADER
fixed length control field 00670pam a2200169 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970610s1998 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131201158
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Cutter number K45 2013
100 1# - MAIN ENTRY--AUTHOR
Author Keller, Kevin Lane,
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, N.J. :
Name of publisher Prentice Hall,
Date of publication c2013.
300 ## - COLLATION
Pagination xxv, 635, [118] p. :
Other physical details ill. ;
650 #0 - TRACINGS
Main Subject Mass Communication
Subdivision (2nd) Marketing Management.
Subdivision (1st) Advertising
856 ## - ELECTRONIC LOCATION AND ACCESS
URL /cgi-bin/koha/opac-retrieve-file.pl?id=604289ca50d04d6b4d3c6e6442be897a
Link text Click to download ebook
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type E-books
Holdings
Source of classification or shelving scheme Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode. Koha item type
Library of Congress Classification   Non-fiction MAIN LIBRARY MAIN LIBRARY Online Resource 05/05/2007 HD69.B7 K45 2013 MAIN07051079 E-books