Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2013.Edition: 4th edDescription: xxv, 635, [118] p. : illISBN:

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Holdings
Current library	Collection	Call number	Status	Date due	Barcode	Item holds
MAIN LIBRARY Online Resource	Non-fiction	HD69.B7 K45 2013 (Browse shelf(Opens below))	Not for loan		MAIN07051079

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