Marketing :
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 2nd ed. - New York. : McGraw-Hill/Irwin, c2007. - xxxiii, 425 p. : ill. ; tables, pics.,
includes index
9780071106863
Marketing.
HF5415 / .K452 2007
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 2nd ed. - New York. : McGraw-Hill/Irwin, c2007. - xxxiii, 425 p. : ill. ; tables, pics.,
includes index
9780071106863
Marketing.
HF5415 / .K452 2007