| 000 | 00615pam a2200181 a 4500 | ||
|---|---|---|---|
| 008 | 980323s1999 maua b 001 0 eng | ||
| 020 | _a0256209820 | ||
| 100 | 1 |
_aPerreault, William D. _91042 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach/ _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxiv, 791, 31 p. : _bill. ; |
||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _91043 |
|
| 650 | 0 |
_aMarketing _xManagement. _981 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _91044 |
|
| 942 | _cBK | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1999 |
| 999 |
_c353 _d353 |
||