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1. Book
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415.135 .C72 2006.
2. Book
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415.13 .M369 2002.
3. Book
Marketing / Roger A. Kerin ... [et al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415 .K475 2006. Items available for reference: MAIN LIBRARY: Not For Loan (2)Call number: HF5415 .K475 2006, ...
4. Book
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415.13 .P387 2004.
5. Book
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415.2 .H258 2006.
6. Book
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2003
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415 .M378 2003.
7. Book
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415.2 .H258 2006.
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