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1. Book
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415.13 .M369 1999. SOCIAL SCIENCES (1)Call number: HF5415.13 .M369 . Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415.13 .M369 1999.
2. Book
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Online resources:
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415.13 .M369 2008. Items available for reference: MAIN LIBRARY: Not For Loan (7)Call number: HF5415.13 .M369 2008, ...
3. Book
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415.13 .M369 2002.
4. Book
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: MAIN LIBRARY (2)Call number: HF5415.13 .P477 2011, ...
5. Book
Applications in basic marketing. by
Material type: Continuing resource Continuing resource; Format: print
Publication details: Homewood, IL : Irwin, c1990-
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5410 .P4.M3 2005.
6. Book
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. by
Edition: 19th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2014
Availability: Items available for loan: MAIN LIBRARY (2)Call number: HF5415 .P477 2014, ... SCIENCE (1)Call number: HF5415 .P477 2014. SOCIAL SCIENCES (1)Call number: HF5415 .P477 2014.
7. Book
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415.13 .M369 1987.
8. Book
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Online resources:
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415.13 .M369 2009.
9. Book
Applications in basic marketing: cliping from the popular bumain press by/ William D. Perreaulth jr.; & E Jerome McCarthy by
Edition: 6th ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston Mc Graw Hill Irwin c2005-
Availability: Items available for loan: MAIN LIBRARY (20)Call number: HF5410.P4 M3 2005, ...
10. Book
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2003
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415 .M378 2003.
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