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61. Book
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt. by Series: Scott, Foresman series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Glenview, Ill. : Scott, Foresman/Little, Brown Higher Education, c1990
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415 .K5227 1990.
62. Book
Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Addison-Wesley, c1998
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF1416 .G56 1998.
63. Book
Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415.123 .S38 1992.
64. Book
International marketing / Philip R. Cateora, John L. Graham. by
Edition: Canadian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: canada : McGraw-Hill/Ryerson c2005
Availability: Items available for loan: MAIN LIBRARY (12)Call number: HF1416 .C375 2005, ... SOCIAL SCIENCES (2)Call number: HF1416 .C375 2005, ...
65. Book
Global marketing : an interactive approach / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., 2004
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF1416 .G54 2004. Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF1416 .G54 2004.
66. Book
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for loan: MAIN LIBRARY (2)Call number: HF5823 .B387 2001, ... Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5823 .B387 2001.
67. Book
Contemparary marketing: Marketing plan edition Louis E. Boone, David L. Kurtz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage, c2011
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415 .B666 2011.
68. Book
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415.13 .K64 1991.
69. Book
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2007
Online resources:
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415 .K625 2007. SOCIAL SCIENCES (1)Call number: HF5415 .K625 2007. Items available for reference: MAIN LIBRARY: Not For Loan (2)Call number: HF5415 .K625 2007, ... SOCIAL SCIENCES: Not For Loan (1)Call number: HF5415 .K625 2007.
70. Book
Marketing communications : contexts, strategies, and applications / Chris Fill. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Time Prentice Hall, c2001
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415.123 .F55 2001.
71. Book
Marketing channels : a management view / Bert Rosenbloom. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson/South-Western, c2004
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415.129 .R67 2004.
72. Book
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415 .K636 2001.
73. Book
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Online resources:
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415 .S745 2004.
74. Book
International marketing : managing worldwide operations in a changing international environment / Dana-Nicoleta Lascu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : Atomic Dog Pub., c2003
Availability: Items available for reference: SOCIAL SCIENCES: Not For Loan (1)Call number: HF1009.5 .L378 2003.
75. Book
Contemporary marketing wired wired / Louis E. Boone, David L. Kurtz. by Series: The Dryden Press series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1998
Availability: Items available for loan: MAIN LIBRARY (2)Call number: HF5415 .B53 1998, ... Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF5415 .B53 1998.
76. Book
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2011
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF1416 .C375 2011.
77. Book
International marketing / Dana-Nicoleta Lascu. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : Atomic Dog Pub., c2006
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF1416 .L37 2006.
78. Book
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2008
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (3)Call number: HF5415 .L363 2008, ...
79. Book
Marketing mistakes and successes / Robert F. Hartley. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2004
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF5415.1 .H37 2004.
80. Book
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2001
Availability: Items available for reference: MAIN LIBRARY: Not For Loan (1)Call number: HF1416 .J43 2001.
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