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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 8th edDescription: xvii, 726 p. : illISBN:
  • 0072966343 (alk. paper)
LOC classification:
  • HF5415.135 .C72 2006
Online resources:
Item type: Book
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Holdings
Current library Call number Status Date due Barcode Item holds
MAIN LIBRARY General Stacks HF5415.135 .C72 2006 (Browse shelf(Opens below)) Available MAIN17020221
Total holds: 0

includes bibliographical reference and index

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