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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 1 v. (in various pagings) : col. illISBN:
  • 9780073529806 (alk. paper)
  • 007352980X (alk. paper)
Subject(s): LOC classification:
  • HF5415.13 .M369 2008
Online resources:
Item type: Book
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Holdings
Current library Collection Call number Status Date due Barcode Item holds
MAIN LIBRARY General Stacks Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) Not For Loan MAIN17050717
MAIN LIBRARY General Stacks Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) Not For Loan MAIN17050718
MAIN LIBRARY General Stacks Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) Not For Loan MAIN17050719
MAIN LIBRARY General Stacks Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) Not For Loan MAIN17050720
MAIN LIBRARY General Stacks Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) Not For Loan MAIN17050721
MAIN LIBRARY General Stacks Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) Not For Loan MAIN17050722
MAIN LIBRARY General Stacks Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) Not For Loan MAIN17050723
MAIN LIBRARY General Stacks Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) Available MAIN17020112
Total holds: 0

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

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