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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs].

By: Material type: TextTextPublication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada, [1994?], c1992.Description: v, 341 p. : illISBN:
  • 0029170451 :
Subject(s): LOC classification:
  • HD69.B7 K37 1994
Online resources:
Item type: Book
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Holdings
Current library Collection Call number Status Date due Barcode Item holds
MAIN LIBRARY General Stacks Non-fiction HD69.B7 K37 1994 (Browse shelf(Opens below)) Available MAIN07050769
Total holds: 0

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