Foundations of marketing / (Record no. 726)
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000 -LEADER | |
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fixed length control field | 00577nam a2200181 i 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 770628s1977 ilua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 003018746X |
100 1# - MAIN ENTRY--AUTHOR | |
Author | Boone, Louis E. |
245 10 - TITLE STATEMENT | |
Title | Foundations of marketing / |
Statement of responsibility, etc | Louis E. Boone, David L. Kurtz. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Hinsdale, Ill. : |
Name of publisher | Dryden Press, |
Date of publication | c1977. |
300 ## - COLLATION | |
Pagination | xx, 639 p. : |
Other physical details | ill. ; |
500 ## - GENERAL NOTE | |
General note | "Expanded version of [the authors'] Contemporary marketing." |
650 #0 - TRACINGS | |
Main Subject | Marketing. |
700 1# - ADDITIONAL AUTHOR / EDITOR | |
Additional Author | Kurtz, David L., |
700 1# - ADDITIONAL AUTHOR / EDITOR | |
Additional Author | Boone, Louis E. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Cutter number | .B532 1977 |
Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | Non-fiction | MAIN LIBRARY | MAIN LIBRARY | General Stacks | 03/02/2017 | 10540 | HF5415 .B532 1977 | MAIN17020471 | Book |