Principles of marketing / (Record no. 6394)
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000 -LEADER | |
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fixed length control field | 00785cam a2200217 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 080124s2008 njua 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780273711568 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978129092485 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0273711563 (pbk.) |
100 ## - MAIN ENTRY--AUTHOR | |
Author | Kotler, Philip |
245 00 - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc | Philip Kotler ... [et al.]. |
250 ## - EDITION STATEMENT | |
Edition statement | 16th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York |
Name of publisher | Pearson Prentice Hall, |
Date of publication | c2016. |
300 ## - COLLATION | |
Pagination | xxxv, 1020 p. : |
Other physical details | ill. (chiefly col.) ; |
500 ## - GENERAL NOTE | |
General note | Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. |
650 #0 - TRACINGS | |
Main Subject | Social Science |
Subdivision (1st) | Marketing. |
700 ## - ADDITIONAL AUTHOR / EDITOR | |
Additional Author | Armstrong, Gray |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
URL | http://www.loc.gov/catdir/toc/ecip089/2008003309.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Cutter number | .K685 2016 |
Source of classification or shelving scheme | Not for loan | Home library | Current library | Shelving location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | MAIN LIBRARY | MAIN LIBRARY | General Stacks | 05/07/2017 | 31,910 | HF5415 .K685 2016 | MAIN17071320 | Book |