Principles of marketing / (Record no. 3879)
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000 -LEADER | |
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fixed length control field | 00518cam a22001694a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 000228s2001 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0130263125 (hardcover) |
100 1# - MAIN ENTRY--AUTHOR | |
Author | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Upper Saddle River, N.J. : |
Name of publisher | Prentice Hall, |
Date of publication | c2001. |
300 ## - COLLATION | |
Pagination | xxxi, 785, [53] p. : |
Other physical details | col. ill. ; |
650 #0 - TRACINGS | |
Main Subject | Marketing. |
700 1# - ADDITIONAL AUTHOR / EDITOR | |
Additional Author | Armstrong, Gary |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Cutter number | .K636 2001 |
Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Accession No. | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | Not For Loan | Non-fiction | MAIN LIBRARY | MAIN LIBRARY | General Stacks | 15/05/2017 | Purchased | 30968 | HF5415 .K636 2001 | MAIN17050856 | Book |