Marketing management : (Record no. 3771)
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000 -LEADER | |
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fixed length control field | 00502pam a2200157 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 900718s1991 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0135524806 |
100 1# - MAIN ENTRY--AUTHOR | |
Author | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Marketing management : |
Remainder of title | analysis, planning, implementation, and control / |
Statement of responsibility, etc | Philip Kotler. |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Englewood Cliffs, N.J. : |
Name of publisher | Prentice-Hall, |
Date of publication | c1991. |
300 ## - COLLATION | |
Pagination | xxvi, 756 p. : |
Other physical details | ill. ; |
650 #0 - TRACINGS | |
Main Subject | Marketing |
Subdivision (2nd) | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Cutter number | .K64 1991 |
Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | Not For Loan | Non-fiction | MAIN LIBRARY | MAIN LIBRARY | General Stacks | 10/05/2017 | 30,795 | HF5415.13 .K64 1991 | MAIN17050658 | Book |