Basic marketing : (Record no. 353)

MARC details
000 -LEADER
fixed length control field 00615pam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980323s1999 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256209820
100 1# - MAIN ENTRY--AUTHOR
Author Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach/
Statement of responsibility, etc William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher Irwin/McGraw-Hill,
Date of publication c1999.
300 ## - COLLATION
Pagination xxiv, 791, 31 p. :
Other physical details ill. ;
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Series Title The Irwin/McGraw-Hill series in marketing
650 #0 - TRACINGS
Main Subject Marketing
Subdivision (2nd) Management.
700 1# - ADDITIONAL AUTHOR / EDITOR
Additional Author McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Cutter number .M369 1999
Holdings
Source of classification or shelving scheme Not for loan Collection code Home library Current library Shelving location Date acquired Accession No. Full call number Barcode. Koha item type Mode of acquisition
Library of Congress Classification Not For Loan Non-fiction MAIN LIBRARY MAIN LIBRARY General Stacks 01/02/2017 7917 HF5415.13 .M369 1999 MAIN17020085 Book  
Library of Congress Classification     MAIN LIBRARY MAIN LIBRARY General Stacks 08/02/2017 12,217 HF5415.13 .M369 1999 MAIN17021177 Book Purchased
Library of Congress Classification   Non-fiction SOCIAL SCIENCES SOCIAL SCIENCES General Stacks 19/04/2007 30,774 HF5415.13 .M369 SSE07040567 Book