Marketing Management: (Record no. 1258)
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000 -LEADER | |
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fixed length control field | 00555cam a22001694a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 051220s2007 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0135634792 |
100 1# - MAIN ENTRY--AUTHOR | |
Author | Kotler, Philip. |
245 12 - TITLE STATEMENT | |
Title | Marketing Management: |
Statement of responsibility, etc | Analysis, Planning, Implementing and Control |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Upper Saddle River, New Jersey |
Name of publisher | Prentice Hall, International |
Date of publication | 1991 |
300 ## - COLLATION | |
Pagination | xxvi, 756p.: ill.; table; 27cm |
500 ## - GENERAL NOTE | |
General note | Includes: bibliographical& index |
650 #0 - TRACINGS | |
Main Subject | Marketing |
Subdivision (2nd) | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Cutter number | .K64 1991 |
Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Accession No. | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | Non-fiction | MAIN LIBRARY | MAIN LIBRARY | General Stacks | 07/02/2017 | 30,795 | HF5415.13 .K64 1991 | MAIN17021144 | Book |