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Marketing management /

Kotler, Philip

Marketing management / Philip Keller, kevin Lane keller - 12th ed. - New Jesey : Pearson Prentices Hall, c2006. - xxxix, 672 p. : ill. ;

ISBN: 8129711192

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 / .K68 2006

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