Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler ... [et al.]. - 16th ed. - New York Pearson Prentice Hall, c2016. - xxxv, 1020 p. : ill. (chiefly col.) ;
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9780273711568 (pbk.) 978129092485 0273711563 (pbk.)
Social Science--Marketing.
HF5415 / .K685 2016
Principles of marketing / Philip Kotler ... [et al.]. - 16th ed. - New York Pearson Prentice Hall, c2016. - xxxv, 1020 p. : ill. (chiefly col.) ;
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9780273711568 (pbk.) 978129092485 0273711563 (pbk.)
Social Science--Marketing.
HF5415 / .K685 2016