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Marketing management; analysis, planning, implementation and control.

Kotler, Philip.

Marketing management; analysis, planning, implementation and control. - 6th ed. - New Jersey Prentice-Hall 1988 - xxii, 777 p.: illus.

ISBN: 013556150

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1988

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