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Marketing :

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 8th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - xxx, 522p. : ill. ; tables, pics.,

includes index

ISBN: 0131984543

Subjects--Topical Terms:
Marketing environment
Retailing and wholeselling

LC Class. No.: HF5415 / .A767 2007

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