Marketing for nonprofit organizations /

Kotler, Philip.

Marketing for nonprofit organizations / Philip Kotler. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1982. - xv, 528 p. : ill. ; - The Prentice-Hall series in marketing .

0135561426 :


Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing--Case studies.

HF5415 / .K6312 1982