A framework for marketing management /
Kotler, Philip.
A framework for marketing management / Philip Kotler. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xx, 363 p. : ill. ;
0131001175
Marketing--Management.
HF5415.13 / .K636 2003
A framework for marketing management / Philip Kotler. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xx, 363 p. : ill. ;
0131001175
Marketing--Management.
HF5415.13 / .K636 2003