A framework for marketing management :
Kotler, Philip.
A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxvi, 391 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780136083443 0136083447
2008028928
Marketing--Management.
HF5415.13 / .K636 2009
658.8
A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxvi, 391 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780136083443 0136083447
2008028928
Marketing--Management.
HF5415.13 / .K636 2009
658.8