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Marketing Management:

Kotler, Philip.

Marketing Management: Analysis, Planning, Implementing and Control - 7th ed. - Upper Saddle River, New Jersey Prentice Hall, International 1991 - xxvi, 756p.: ill.; table; 27cm

Includes: bibliographical& index

ISBN: 0135634792

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1991

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