Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - xL, 789pgs,: ill. (chiefly col.), maps ; - The Prentice-Hall international series in marketing .
0132435101 (case)
Marketing--Management.
HF5415.13 / .K64 1997
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - xL, 789pgs,: ill. (chiefly col.), maps ; - The Prentice-Hall international series in marketing .
0132435101 (case)
Marketing--Management.
HF5415.13 / .K64 1997